In our ever-evolving digital ecosystem, there are plenty of technical developments that arise that cause excitement and anticipation among developers. However, this excitement is often tempered by the realization that these advances are not currently supported. Developers discover that although the development will make both their lives and their clients’ lives easier in the future, it won’t be able to help them in the present.
Markup your content! Microdata & Schema.org
Nesting metadata within existing content on webpages/e-mails using widely accepted Microdata specifications and schema.org vocabulary, provides interesting SEO benefits for our client’s web content. Also useful for the integration of events/actions directly in the context of an e-mail (better leverage in Gmail/Inbox.)
Microformats
Using microformats within HTML code provides additional formatting and semantic data that applications can use. For example, applications such as web crawlers can collect data about on-line resources, or desktop applications such as e-mail clients or scheduling software can compile details. The use of microformats can also facilitate “mash ups” such as exporting all of the geographical locations on a web page into (for example) Google Maps to visualize them spatially.